You put your book into the hands of your prospect
Debbie … you see her countenance brighten
just a little. She opens it … scans the
table of contents … and you see her
get a glimmer of hope.

She tells you she will read it and get back
to you … and you beam with confidence because
you know that the book you just published
contains the answers and guidance she
needs to improve her life.

That evening Debbie gets her favorite drink, your book, a highlighter, pen and paper and sits down to see if your book is as good as you proclaimed.

The Introduction begins to touch Debbie’s feelings. She begins to recognize that you do know what she is going through … that her struggles are not just unique to herself.

As she reads further, she relaxes into knowing that she has found someone who possibly might have the solution to her problem. Yet some skepticism still remains …

Until she begins to read the areas that deal with her underlying, never-spoken fears about ever getting completely free from this problem and moving on in life … to finally live a life she has dreamed about, but never shared with anyone for fear of rejection.

Debbie comes across a statement in your book that tells her she can get more information about this particular element of the solution by going to your website to download a free report.

Wow, she thinks. This guy knows what he’s talking about. In fact, he’s trying to help me before he requires me to pay for more information. This guy’s all right!

Debbie quickly pulls out her phone, goes to the link and signs up for the free report.

You now have her in your email autoresponder series where she will get more valuable education, followed by offers for your services at the appropriate time.

Debbie continues reading, wondering if you will touch on some of her objections, even though she has never voiced them to anyone.

Sure enough, your book hits all of her objections … because you’ve been in her shoes, walked the same path of struggle, and had the same doubts yourself.

Over the next few hours Debbie continues reading, taking notes on her yellow pad, along with her questions of how to apply this process to her life.

She puts down the book for the night and heads to bed. But now she has a more optimistic outlook on her life.

The next morning she calls your office to make an appointment to see how you can help her to apply the material she is reading.

♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦

Who Else Would Like To Have The
Above Scenario Transpire In Your Business?

No book?

No problem!

You’ve known for a long time that a book would radically transform your business.

But you don’t have the writing expertise nor the time to write a transformational book.

Perhaps you’ve been struggling with trying to present yourself as an expert in your field.

You’ve tried the various sales materials the gurus promote … but they’re just not coming together in a cohesive framework to get you clients.

The onslaught of the pandemic took away the in-person networking meetings you used to attend.

The conferences you attended year after year are no longer available.

The return on your paid ads is not what you had hoped for.

Yet … you see others succeeding and even thriving under these circumstances!

What gives?

People are weary of online meetings or webinars where they know they will be “pitched” at the end to buy something.

But what if you come at your business from a different perspective on where to begin drawing people into your business?

This is where marketing is headed in 2022 and beyond …

Educate Your Prospects FIRST!

And what better way to do that then through a book!

People want to “see” your process at work before they buy.

They want to read about the success stories others had after applying your solution.

But mostly … they want a step-by-step blueprint to follow to make the same transformation occur in their lives.

And … they prefer to have someone walk alongside them to hold them accountable, encourage them, help them see their blindspots, point out an easier way to do something better or quicker … and someone to celebrate their little wins along the path.

You’re Not a Writer? No Problem!

I know you’re probably very busy and don’t want to take the time to learn to write a book, let alone a best-selling book.

That’s where I can help you.

But You Don’t Have To Wait Until Your
Book Is Published To Begin Helping People

While your book is being written (approximately 4-6 months), you can begin to educate your prospects today.

Here is one possible marketing scenario to follow:

• Have an outstanding free report to offer people in exchange for their name and email
  • All the outreaches listed below will have a call to action to the landing page to get this free report

• Do a weekly one-hour video/podcast and then repurpose that content:
  • Put the audio on your podcast platform
  • Have the audio transcribed
  • Take snippets of the transcribed podcast and post them on social media
  • Put the full transcript on your blog
  • Cut the video into smaller chunks and upload the videos to YouTube
  • Keep track of which social media posts receive the most “likes” and “shares” and put those posts into a separate file for future reposts
  • Do the same for your video clips

• Have a series of email autoresponders to further educate people and move them along in their decision-making process to eventually hire you to work with them.

• Rinse and repeat.

So, while you and I are working to get your content out of your head and into book format, you are building your email list.

And your life is becoming exciting because you are finally getting traction to get a steady flow of prospects into your email series.

Ready to Move Forward?

Is 2022 going to be YOUR year of breakthrough to abundance?

Because of the variety of factors to consider in making an estimate of the investment of money and time, I cannot give a ballpark figure for you. Some people have a lot of content and/or speeches that can be transcribed and used … while others only have a concept that needs to be flushed out, crystalized and agreed upon.

The only thing I can mention at this point is that most 200 page books can be written within a 4-6 month time frame. This accommodates your time schedule and mine. You won’t feel stressed to find the time to meet with me to strategize on the content and direction of your book.

If you’re ready to move forward, or just have some questions, contact me so we can have a free consultation to see where you are at in your business, what content or ideas you have for a book, what you expect your book to do for your business, and the time frame in which you want to have your book published.

Looking forward to helping you pull the book out of you and onto the written page … and thereafter impacting thousands of people.

Kathy Williamson