Are You a Christian Who Wants to Impact Lives With Your Message … But Don’t Like the “Focus on Money Only” Approach Taught By Others?

God called you and/or your organization to impact lives for the Kingdom.

But it’s hard not to get caught up in the focus on only making more money.

Whether you are a nonprofit or for-profit business, God has raised up Christian copywriters to help you get your message to the hurting, and, yes, raise money to expand your outreach.

I understand … no money means you are unable to reach more people who you can impact with your message, and to draw in more partners to help you reach and touch the souls who will resonate with your unique approach to solving their problem.

Where’s Your Focus?

I’ve seen a lot of life already (I’m 70 years young). I’ve been a born-again Christian since 1980. I’ve watched the trends in marketing change over time.

But … one thing remains at the top of all the marketing strategies.

Communication!

People buy from and support people whom they have developed a relationship.

Therefore, nonprofits today have three main areas to focus on in their communication strategies:

1) The souls they want to impact. Many times not charging the one in need for their services (funds come from your Partners).

2) Increasing their Partnership Program, so that with the increase in finances, gifted items, encouragement and guidance, more souls can be reached … quicker.

3) The third area is your employees/team. Without building up the people who help you, it is difficult to keep good help around.

How Can a Christian Copywriter Help?

You may already know where your focus should be. So how can a Christian copywriter help at this stage?

As a Christian (and having been a lay counselor on crisis hotlines for over 14 years) I know the deep-felt needs of people.

As a copywriter who also writes for the Christian marketplace, my heart’s desire is to see souls changed and people taught how to live the calling on their lives for which God created them to fulfill.

Working together as a team, we can get more done, quicker, and have a greater impact in this world for Christ!

Perhaps you realize you are losing souls, and lots of money, every day because your organization lacks great communication with the people you serve.

Who do I help?

• Churches – need a weekly outline of your sermon notes so people can easily follow along and also study the notes during the week? Monthly newsletters to your congregation and a separate one to your employees keeps the doors of communication open.
• Ministries, Mission Outreaches, Christian Publishing Companies, and many others, including Christian Life Coaches.

Communication opportunities are many:

• Articles & Blogs
• Opt-in Pages
• Free Reports
• Email Sequences & E-Courses
• Donor Fundraising Letters
• Newsletters
• Sales Letters
• Online Courses
• Social media posts
• Facebook Ads
• Descriptions of your services
• Postcards & Tri-fold Flyers
• Press Releases & Media Sheets

Without Great Communication, Companies Die

Communication is the key to building relationships.

People support people … not an organization.

Successful marketing begins before the customer ever ends up clicking a link to your website.

Do you know what your potential customers, partners, and employees want to hear from you?

Do your employees know the mission of your organization, and can they easily recite it in one or two sentences? Do they know how much you care for them? Is there unity toward one vision?

Let’s work together to bring your organization into the 21st Century. This is required if you want to survive … especially in 2023!!

Today is the Time to Decide for a Better Future!

I would love to discuss with you your marketing strategies for your organization, provide a cursory review of your website, as well as highlight any missing opportunities I might find.

To schedule your free 30 minute consultation with me, send me an email today at Kathy@copywriterKW.com

With the possible financial recession looming on the horizon, NOW is the time to decide not to join it, and to get your marketing and copywriting needs lined up for thriving in 2023.

God didn’t call us to participate in the world’s ways of doing things. Let’s trust God together for a bigger and better upcoming year.

Kathy Williamson